Entertainment News

Hallmark Movies Cave To Left-Wing Pressure, Will Include LGBT Storylines & Characters

Hallmark's decision to promote LGBT storylines with the rest of Hollywood will put them at conflict with their audience, which is exactly what progressive critics wanted in the first place.

Hallmark will include LGBTQ storylines in its Christmas movies in 2020 and 2021, a representative said according to NBC News.

Last December, Hallmark Channel faces stiff pressure from media outlets The Wrap and The Hollywood Reporter who called out Hallmark for what they call a lack of diversity and LGBT representation. In 2019, Hallmark and Lifetime combined to have 70 new holiday movies, but none of those films feature an LGBT character as the lead.

Now the network has caved to the mob with the announcement yesterday that the channel’s famous “Countdown to Christmas” and “Miracles of Christmas” programming will include LGBTQ characters and actors.

George Zaralidis, the vice president of network program publicity at Hallmark’s parent company, Crown Media Family Networks, told NBC:

“Diversity and inclusion is a top priority for us and we look forward to making some exciting programming announcements in the coming months, including announcements about projects featuring LGBTQ storylines, characters, and actors. We are committed to creating a Hallmark experience where everyone feels welcome.”

The controversy started when Hallmark Channel initially rejected an ad from online-weddings firm Zola which showed two women getting married pondering how their wedding might have improved with the use of Zola’s services. Mounting political pressure by progressives organizations put the company in the position to draw a line in the sand against its own audience.

Hallmark’s appeal is strongest in the Midwest and the South where social conservatives have a political stronghold. Not only do these viewers favor traditional family households, but they oppose homosexuality and negative portrayals of religion.

Hallmark’s decision to promote LGBT storylines with the rest of Hollywood will put them at conflict with their audience, which is exactly what progressive critics wanted in the first place, bring down one of the last havens for their Trump-supporting audience.



Don’t Forget to Like and Subscribe to Twitter For Updates. Also, Follow This Blog at Society-Reviews


  1. Well, since the Evangelical Lutheran Church in America (since 2010), the Presbyterian Church (USA) (since 2012) and the Episcopalian Church in the United States have ordained gays this isn’t a particularly controversial decision. I will only point out that Christianity is supposed to be about eternal truths. When churches change their theology to match the changing culture they’re very likely not on that narrow path to Truth.

    Liked by 2 people

  2. If I were a NASCAR fan, would I tune into a NASCAR channel or, would I tune into a Drag racing channel and complain that they didn’t promote NASCAR until they gave in and started showing it? If they want romantic holiday programs why they wouldn’t they start a channel of their own? I wouldn’t watch it but I certainly wouldn’t demand they change their format to include heterosexual programming to fit my beliefs.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: