Entertainment News

Sacha Baron Cohen’s ‘Who Is America?’ Is A Ratings Dud After Political Hype

Who Is America? is an American political satire mockumentary television series created by Sacha Baron Cohen that premiered on July 15, 2018 on Showtime. Baron Cohen also stars in the series as four different characters and executive produces alongside Anthony Hines, Todd Schulman, Andrew Newman, Dan Mazer, and Adam Lowitt.

Despite a week of hype and media coverage regarding Sacha Baron Cohen’s new TV show that pranked republicans and claimed to be targeting President Trump, not many viewers were interested in the first episode of ‘Who Is America?’

Sunday’s 10 p.m. debut delivered 327,000 total viewers and a modest 0.1 rating in the adults 18–49 demographic.

In comparison and airing in the same 10 PM ET slot as Who Is America?, Fox Sports 1 had UFC Fight Night with a 0.3 rating and 754,000 viewers. Over on Home, House Hunters Renovation snagged a 0.3 in the key demo and also pulled in an audience of 1.4 million.

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