Back in June, Hollywood actresses responded to a study by the University of Southern California’s Annenberg Inclusion Initiative, which found that more than 63 percent of film critics are white and male, and only 18.1 percent were white and female.
Brie Larson commented “I don’t need a 40-year-old white dude to tell me what didn’t work about ‘A Wrinkle in Time,’” the actress says “It wasn’t made for him. I want to know what it meant to women of color, biracial women, to teen women of color.”
Mindy Kaling called the dominance of white male reviewers “unfair”. “If I had to base my career on what white men wanted I would be very unsuccessful, so there is obviously an audience out there who want to watch things like Ocean’s 8, what I work on, what Sarah Paulson works on.”
Co-star Cate Blanchett concurred, saying the media had failed to make the mind shift the movie industry had when it came to gender equality. “The conversation has to change,” she said, “and the media has a huge responsibility.”
Well, Rotten Tomatoes is now moving forward to correct their white male ‘problem’ with a new inclusion initiative. In a new report by Variety titled How Rotten Tomatoes Plans to Shake Up White Male-Dominated Film Criticism, Rotten Tomatoes is changing its criteria to include new media platforms, such as podcasts and streaming shows, as opposed to only boasting written notices. In addition, the site will include writers whose work may appear on personal blogs or other platforms instead of only focusing on the pieces they publish for specific print outlets.
“It creates a better product,” Rotten Tomatoes parent company Fandango president Paul Yanover said. “More reviews means we’re including more points of view and more platforms … By opening the aperture wider, we’re being more reflective of where film criticism is going.”
Does this mean that Society Reviews will be featured on Rotten Tomatoes???
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3 thoughts on “Rotten Tomatoes To Diversify Their Reviews In Response Of Being ‘Too Male, Too White’”
Should’ve known this was coming, especially considering what films that site tends to give positive ratings to (I know it just stocks up on other critic’s opinions with a fresh or rotten rating, but they don’t exactly give bloggers with differing opinions a fair chance do they; those talentless hacks).
Actually, I’m in favor of it. RT has been fairly useless as a pointer to movies that I might like as it’s critic crew are 98 percent left wing ideologues with delusions of artistic competence. This will be the final nail in the coffin and make their reviews completely irrelevant, which will save me some time in movie selection.
This is how black panther winds up being called the greatest film ever made by rotten tomatoes. This is not hyperbole. It actually happened. They ranked it the greatest film ever made.
Apparently someone came along later and laughed until they died and rotten tomatoes then had to change it. But….it happened.