- Push an agenda
- Demonize anyone who doesn’t support the agenda
- Lose fans and money
- Blame the fans for your failure
Once again the progressive playbook is playing out in real time as the saying ‘Go Woke, Go Broke’ becomes an unfortunate reality. Back in June, when the trailer for Battlefield V was released, many objected to the fact that disabled women were prominently featured in a World War II game as front-line soldiers (Step 1). EA and many in the media responded to the complaints but not only calling the criticism ‘sexist’ but EA chief creative officer Patrick Söderlund went a step further to say “We stand up for the cause, because I think those people who don’t understand it, well, you have two choices: either accept it or don’t buy the game,” he says. “I’m fine with either or.” (Step 2).
Today, it has been reported that Battlefield V pre-order sales are weak and lag behind ‘Call of Duty’ by more than 85%. Battlefield sales are historically strong, but Battlefield V may end up being an exception to the rule…I wonder why (Step 3). With the news of Battlefield V pre-order sales going poorly, analysts’ worry that the game may put the company’s financial guidance at risk. This may be the reason why Patrick Söderlund is leaving the company entirely after two decades at EA just two months after telling customers not to buy the game if they didn’t like the direction.
Now because the official number of sales is not yet known Step 4 is pending. The original projection of 13 million to 14 million unit sales which factored into EA’s guidance for the title, is not looking achievable. If sales are as bad as the analysts are projecting, the media will focus in their attacks on the same fanbase they attacked that caused them to look the other way from Battlefield V in the first place. Battlefield V releases for PlayStation 4, Xbox One, and PC on October 19